Jessica Turton
Dietitian
"Chief products give me the proteins, nutrients, and energy I need - while saving me time! I love that their products are made from real food, and the added bonus is that they taste delicious."
TRUST AND PROOF
Every claim on this page is verifiable.
Trust is built through transparency, not marketing spin. Below is the proof behind what we sell. The professionals who recommend us. Where our ingredients come from. How our products are tested. If we cannot substantiate a claim, you will not find it on this page.
Read the labels. Read the studies. Then decide. Pack Flippers welcome.
Recommended by people who actually read the labels
We do not pay for endorsements. We make products good enough that nutritionists, dietitians and naturopaths actually eat them. Then they recommend them to the people they advise.
Penny Benjamin
Nutritionist
"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts."
More professional endorsements coming soon.
Press and independent coverage
Third-party publications that have written about Chief.
Coverage is being collected and indexed.
When it appears here, it will link directly to the source publication, not a press release we wrote about ourselves.
Athletes and specialists who use Chief
Chief is built for people who train hard, recover deliberately and care what goes into them. Athletes and specialists in the field use our products. We are working on a verifiable list of names and the contexts they use Chief in.
Athlete partnerships are being formalised. Names go up when they are confirmed and the use case is real.
The science behind our ingredients
We do not manufacture studies. We use ingredients that the published research already supports, then explain on each ingredient page what that research actually shows. Methods. Doses. Outcomes. Limitations.
Collagen for skin, joints and recovery
Hydrolysed collagen peptides have been studied for skin elasticity, dermal collagen density and joint discomfort during activity. The evidence we cite is published, peer-reviewed and dosed to match what the studies actually used.
Read the studies →Every claim on every ingredient page links to its source. No claim is unsourced.
How and where Chief is made
Specifics, not slogans.
Chief is Australian-owned and Australian-made. Our manufacturing happens in Australia in facilities we audit and visit. We do not outsource production overseas and slap an Australian flag on the pack.
Our beef is sourced from Australian cattle that are grass-fed and pasture-raised. Our manufacturing facility is not Kosher or Halal certified yet. We will not claim it until it is.
Our collagen is one hundred percent Australian grown, hydrolysed and made. We test for heavy metals, pesticides and herbicides including glyphosate. The results inform what goes in the pack.
We do not add fillers, gums, binders or sweeteners we would not eat ourselves. If an ingredient is on the label, it is there because it does something. If it is not on the label, it is not in the product.
EXPLORE THE KNOWLEDGE CENTRE
Now you know how we earn the claims. Here is what to do with that.
Browse the range
Seven product ranges. All Australian. All real food.
View products →Read about our ingredients
Every active ingredient, with the studies behind it and the dose we use.
View ingredients →Visit the Chief store
Buy direct. Australian-made, Australian-shipped.
Shop now →Made for Pack Flippers. Live your Chief life.