Is Chief or Kooee the better beef snack?

Both are clean, organic, grass-fed Australian beef snacks, so it depends what you want. Chief's whole-cut bar is denser and higher in protein, about 18 grams a bar. It is also cheaper per gram of protein. Kooee's 25g stick is smaller, cheaper per unit and comes in a 20-pack, which suits lunchboxes. Choose on protein and format against unit price and portion size.

Which one has more protein?

Chief, and by a fair margin per 100 grams. Its 40g bar has over 18 grams of protein, about 45 grams per 100 grams. Kooee's 25g stick has about 6.9 grams, roughly 28 grams per 100 grams. Per stick Kooee has less because it is a smaller serve, and Chief's whole-cut bar is more protein-dense.

Which one is cheaper?

It depends how you measure it. Per stick, Kooee is cheaper, about $3.45 against Chief's $5.58 a bar. Per 100 grams of snack the two are almost identical, about $13.80 against $13.95. Per gram of protein, Chief is cheaper, about $0.31 against $0.50, because its bar is more protein-dense.

What is the difference in format?

Chief's is a whole cut of brisket and topside, slow dried into a bar, so it eats meaty and dense. Kooee's is a formed beef stick, ground and set in an edible collagen casing, so it is softer to chew. Both are clean and both are essentially just beef and seasoning, but one is a whole cut and the other is a formed stick.

Are both actually clean?

Yes. Both are organic grass-fed Australian beef with no artificial additives. Chief is slow dried with no added curing agent and states its beef is grass-finished and free from Bovaer, mRNA and glyphosate. Kooee is lightly cured with cultured swiss chard and beetroot powder, which are natural nitrate sources. It also adds a touch of honey. Both are far cleaner than a nitrite-cured supermarket stick.

Which is better for kids?

Kooee's smaller, softer 25g stick is easy for a lunchbox and easier to chew, which many parents like. Chief's bar is bigger and denser. Both are clean, low-sugar and organic, so either works; it comes down to the size and the chew that suits your child.

No. Both are beef, so neither suits vegans or vegetarians. If you want a plant-based savoury snack, look for one built on a plant protein and check its label the same way, for added sugar, seed oils and fillers.

Chief vs Kooee Beef Snacks: An Honest Comparison

Both start from the same good place: clean, organic, grass-fed Australian beef, so on ingredients there is little between them. The difference is format. Chief is a whole cut of brisket and topside, denser and higher in protein at over 18g against Kooee's 6.9g, and cheaper per gram of protein. Kooee is a softer formed stick in an edible collagen casing, smaller and cheaper per unit in a 20-pack, with per-100g price about the same.

At a glance

Both start from the same good place: clean, organic, grass-fed Australian beef, so this is a close one. What separates them is format, protein and price. Chief's is a whole cut of brisket and topside, slow dried into a 40g bar that carries over 18 grams of protein, about 45 grams per 100 grams. That makes it the denser, higher-protein snack, and the better value per gram of protein. Kooee answers with a formed 25g stick in an edible collagen casing, softer to chew, with about 6.9 grams of protein and almost no sugar. Per 100 grams of snack the two cost about the same. So the choice is really about what you want from it: Chief for the most protein and better protein value in a bigger, meatier bar, Kooee for a smaller, softer stick, a lower unit price and a 20-pack for lunchboxes.

Chief

•the denser, higher-protein snack, about 18g in a 40g bar
•a whole cut of brisket and topside rather than a formed stick
•the better protein value, cheaper per gram of protein

Per 45 g bar	Chief	KOOEE! Snacks
Type	Whole-cut beef bar, brisket and topside, slow dried	Formed beef stick in an edible collagen casing
Beef	Organic, grass-fed and grass-finished Australian beef	94% organic grass-fed Australian beef
Serve size	40g bar (from over 80g of beef)	25g stick
Protein per serve	over 18g per bar	about 6.9g per stick
Protein per 100g	about 45g	about 28g
Sugar	Low sugar; salt, vinegar and paprika, no added sugar	About 0.2g a stick; contains honey under 1%
Curing	Slow dried, no added curing agent	Lightly cured with cultured swiss chard and beetroot powder
Extras	No preservatives or artificial additives; no Bovaer, mRNA or glyphosate	No artificial additives; gluten-free, soy-free, dairy-free
Pack and price	12 x 40g, $66.95 AUD	20 x 25g, $69.00 AUD
Price per unit	about $5.58 a bar	about $3.45 a stick
Price per 100g	about $13.95	about $13.80
Price per gram of protein	about $0.31	about $0.50
Suitable for vegans	No, it is beef	No, it is beef

The cost, measured fairly

All prices are AUD, read from each brand's own site on 6 July 2026. A Chief bar is 40 grams and a Kooee stick is 25 grams. So the fair way to compare is per 100 grams and per gram of protein, not per unit. Per 100 grams of snack, the two are almost the same, about $13.95 for Chief and $13.80 for Kooee. Per gram of protein, Chief is cheaper, about $0.31 against $0.50, because its whole-cut bar is more protein-dense.

Per unit, Kooee looks cheaper, about $3.45 a stick against $5.58 a bar, and its box holds 20 against Chief's 12. That is a real difference if you are buying single serves for lunchboxes. Just remember you are getting a smaller, less protein-dense snack for that lower unit price. Weigh it on what you want: more protein per snack, or more snacks in the box.

Where Chief is the better choice

You want the most protein and better protein value

Chief's bar is the denser, higher-protein snack. It packs over 18 grams of protein into a 40g bar, about 45 grams per 100 grams, against roughly 28 grams per 100 grams for Kooee's stick. Being more protein-dense also makes it cheaper per gram of protein, about $0.31 against $0.50. Eat a beef snack for the protein and Chief gives you more of it, and better value on it.

You want a whole cut, not a formed stick

Chief's bar is a single cut of brisket and topside, slow dried so the muscle stays intact. Kooee's is a formed stick, ground and set in an edible collagen casing. Both are clean, both are essentially just beef and seasoning, but they are different things: a meaty whole-cut bar against a softer processed stick. Chief is the one to reach for if you would rather eat a piece of whole beef than a formed one.

You want the fuller sourcing story

Both use organic grass-fed Australian beef, which is the main thing. Chief goes a step further on the label, stating its beef is grass-finished as well as grass-fed and free from added hormones, Bovaer feed, mRNA and glyphosate. It is also slow dried with no added curing agent. For a buyer who wants the sourcing spelled out to that level, that detail is Chief's.

Where KOOEE! Snacks is the better choice

You want a smaller stick for lunchboxes and portion control

This is where Kooee fits nicely. Its 25g stick is smaller than Chief's 40g bar, easy to drop in a lunchbox, a bag or a pocket, and a tidy portion if you do not want a bigger bar. It comes in a 20-pack, so you have plenty of single serves on hand. For a small, grab-and-go stick rather than a meal-sized bar, Kooee is the better fit.

You want the lower unit price and a bigger pack

Per stick, Kooee is cheaper, about $3.45 against Chief's $5.58 a bar, and you get 20 in a box against Chief's 12. Per 100 grams of snack the two are almost the same, about $13.80 against $13.95, because Chief's bar is bigger and more protein-dense. But if you are looking at the price on the shelf and the number of snacks in the box, Kooee's lower unit price and 20-pack are the draw.

You want a softer chew and a few flavours

Kooee's stick is softer and easier to chew than a dense, slow-dried whole-cut bar, which some people prefer, and it is gentler for kids. It also comes in a few flavours, sea salt, spicy and taco, if you like some variety. Chief's traditional bar is a salt and vinegar style with paprika. On texture and flavour choice, Kooee has the softer bite and the wider range.

Which one is right for you

You want the most protein per snackChief, over 18g a bar

You want better protein valueChief, cheaper per gram of protein

You want a whole cut rather than a formed stickChief

You want a small stick for lunchboxes or portion controlKooee, 25g sticks

You want the lowest unit price and the biggest packKooee, about $3.45 a stick, 20 in a box

You want a softer chew and flavour optionsKooee

Two clean beef snacks, built differently

Both of these are genuinely clean: organic, grass-fed Australian beef with no artificial additives, which is not the norm on the snack shelf. They are just built differently. Chief is a whole cut of brisket and topside, slow dried into a dense, high-protein bar with no added curing agent. Kooee is a softer formed stick in a collagen casing, lightly cured with cultured vegetable powders and a touch of honey, in a smaller serve. Neither is a processed, nitrite-cured supermarket stick. Match the one that fits your protein needs, your budget and the size you want.

Before you buy

A beef snack does not suit everyone. Both are beef, so neither suits vegetarians or vegans. Dried and cured beef concentrates the salt, so both are salty snacks, worth keeping in mind if you are watching your sodium. Both are low in sugar, though Kooee's stick contains a small amount of honey. They are whole-food snacks, but still energy-dense, so enjoy them in a sensible amount. If you are managing a health condition or your sodium, check the label and your healthcare provider first.

Common questions

A note on why we wrote this

Chief makes one of these products, so read this with that in mind. Chief's figures come from Chief's own product data. Kooee's come from kooeesnacks.com.au, read on 6 July 2026. Serve sizes differ, a 40g bar against a 25g stick, so the fair comparison is per 100g and per gram of protein. Prices change, so check both sites before you buy.