Chief vs Cell Squared Beef Organ Capsules: An Honest Comparison
Both are Australian grass-fed freeze-dried beef organ capsules, so the organ base is closely matched, though the blends differ by one organ. From there Cell Squared holds formal ACO organic and HASTA certifications Chief does not, while Chief is cheaper per gram of organ, packs more organ per capsule and includes heart in its blend.
At a glance
Both are Australian, grass-fed, freeze-dried multi-organ capsules, so the base is similar. The blends differ by one organ. Chief is liver, heart and kidney, a general immunity formulation. Cell Squared's capsule multi is liver, kidney and spleen, formulated for men. The real split is certification against price. Cell Squared is ACO Certified Organic across the whole chain and HASTA certified, two formal third-party marks Chief does not hold, so for certified-organic and banned-substance assurance it wins. Chief is cheaper per gram of organ, packs more organ per capsule and includes heart in a non-gendered blend. Choose Cell Squared for the certifications, Chief for price, the heart-inclusive blend and value.
Chief
- •a liver, heart and kidney blend, with more organ per capsule (500mg against 420mg)
- •the lower price per gram of organ, about $0.80 against about $0.89
- •a general, non-gendered organ complex, plus certified-humane and regenerative sourcing
| Per 45 g bar | Chief | Cell Squared |
|---|---|---|
| Form | Freeze-dried beef organ capsules | Freeze-dried beef organ capsules |
| Organ blend | Liver, heart and kidney (equal parts) | Liver, kidney and spleen (Men's Innate Energy, a men's formulation) |
| Organ per capsule | About 500mg (plus a 120mg bovine gelatine capsule) | About 420mg, 84% of a 500mg capsule (plus bovine gelatine) |
| Serve size | 4 capsules | 4 to 6 capsules, 6 recommended |
| Pack size | 120 capsules, 30 serves | 160 capsules, about 27 serves at 6 capsules |
| Sourcing | Organic, grass-fed, grass-finished, regeneratively farmed Australian cattle, certified humane | Australian Certified Organic (ACO), grass-fed and grass-finished Australian cattle |
| Organic certification | Described as organic, no ACO mark stated | ACO Certified Organic across farm, abattoir, freeze-drying, milling and packing |
| Banned-substance certification | HASTA | HASTA certified |
| Price | $47.95 AUD (120 caps) | $59.95 AUD (160 caps) |
| Price per capsule | about $0.40 | about $0.37 |
| Price per serve | about $1.60 (4 caps) | about $2.25 (6 caps), about $1.50 (4 caps) |
| Price per gram of organ | about $0.80 | about $0.89 |
| Suitable for vegans | No, animal-sourced with a bovine gelatine capsule | No, animal-sourced with a bovine gelatine capsule |
Where Chief is the better choice
You want the lower price per gram of organ
Chief is cheaper for the organ you get. It is $47.95 for 120 capsules, with about 500mg of organ per capsule, which works out at about $0.80 a gram of organ. Cell Squared is $59.95 for 160 capsules at about 420mg of organ each, about $0.89 a gram. Chief also asks for a 4-capsule serve against Cell Squared's recommended 6, so a daily serve of Chief costs about $1.60 to Cell Squared's $2.25.
You want heart in the blend, in a general formula
The blends are not the same. Chief is liver, heart and kidney, and heart brings its own nutrients, including CoQ10. Cell Squared's capsule multi is liver, kidney and spleen, and it is formulated for men, with a selenium and sperm-production framing. If you want heart in the mix, or you want a general organ complex rather than a men's one, Chief is the closer fit.
You want certified-humane, regenerative sourcing
Chief describes its cattle as organic, grass-fed, grass-finished and regeneratively farmed, from certified-humane farms, free from added hormones, antibiotics and glyphosate. Cell Squared makes its own strong sourcing case, covered below. Where certified-humane and regenerative farming weigh on the decision, Chief states both on this product.
Where Cell Squared is the better choice
You want formal ACO organic certification
This is Cell Squared's strongest card. It is Australian Certified Organic, and it says the certification runs across the whole chain, the farm, the abattoir, the freeze-drying, the milling and the packing. Chief describes its beef as organic but does not carry the ACO mark. For organic that is certified by a third party rather than stated by the brand, Cell Squared is the one that carries it.
You compete under drug testing
Cell Squared's organ capsules are HASTA certified, a third-party banned-substance testing programme used by athletes. Chief does not hold HASTA. For anyone who is drug tested, that mark is the deciding factor, and only Cell Squared carries it.
You want the bigger bottle and independent testing
Cell Squared's bottle is 160 capsules against Chief's 120, and the brand leans hard on independent testing and verification of its organ powders. If you want a larger pack and a strong published testing story, Cell Squared offers both. The trade-off is the higher price per gram of organ.
Which one is right for you
The cost, in full
All prices are AUD, read from each brand's own site on 6 July 2026. The fair way to compare is per gram of organ, because the two use different capsule strengths and serve sizes. Chief is $47.95 for 120 capsules at about 500mg of organ each, about $0.80 a gram of organ. Cell Squared is $59.95 for 160 capsules at about 420mg each, about $0.89 a gram of organ. So Chief is a little cheaper per gram. A daily serve is $1.60 for Chief at 4 capsules, and about $2.25 for Cell Squared at its recommended 6.
Cell Squared is a touch cheaper per capsule, at about $0.37 against $0.40, but its capsules hold less organ, so the per-gram figure is the honest one. Neither is a bad-value product. Chief costs less for the organ you get; Cell Squared asks a little more and answers it with its certifications.
Certification
Both are Australian, organic, grass-fed, grain-free and freeze-dried, so the base quality is close. Cell Squared is ACO Certified Organic across its whole chain, and HASTA certified for banned substances (onlyimportant for professional athletes). Chief uses certified organic beef and has HASTA tested capsules available, but does not carry the ACO organic mark. So Cell Squared leads very slightly on formal, independent certification, and Chief leads on price.
A note on the blends
These are not identical products. Chief is liver, heart and kidney, a general immunity formula. Cell Squared's capsule multi is liver, kidney and spleen, and it is built for men. They share liver and kidney, but Chief brings heart where Cell Squared brings spleen. Cell Squared also sells single-organ capsules and a beef organ powder, so if you want a different blend, both brands have options beyond these two.
Before you buy
Beef organ capsules do not suit everyone, and this applies to both brands. If you are pregnant or trying to conceive, do not take them without medical advice. Liver is very high in preformed vitamin A, which builds up in the body and can harm a developing baby at high intakes. The upper limit for preformed vitamin A is 3,000 micrograms a day for adults. If you have haemochromatosis or another iron-overload condition, the high heme iron is a problem, not a benefit. Both are animal products in a bovine gelatine capsule, so neither suits vegans or vegetarians. None of this replaces a doctor, so if you have a diagnosed deficiency, get it managed properly.
Common questions
A note on why we wrote this
Chief makes one of these products, so read this with that in mind. Chief's figures come from Chief's own product data. Cell Squared's come from cellsquared.com.au, read on 6 July 2026. The two multi capsules use slightly different organ blends, which the page states plainly. Prices change, so check both sites before you buy.
