Is Chief or Cell Squared beef liver better?

On the liver, they are closely matched: both are 500mg capsules of organic, grass-fed, grass-finished Australian beef liver, freeze-dried. Cell Squared has the stronger case on certifications and value. It carries ACO Certified Organic and HASTA certifications and is cheaper per capsule and per gram. Chief has a slightly lower upfront bottle price and a stated humane certification. Choose on certifications and value or the lower entry price.

Which one is better value?

Cell Squared, per capsule and per gram of liver. Its capsules are about $0.31 each against Chief's $0.40. Per gram of liver it is about $0.62 against $0.80, in a bigger 160-capsule bottle. Chief's bottle costs a little less upfront, $47.95 against $49.95, but only because it holds fewer capsules, 120 against 160.

Which is certified organic?

Both describe organic beef liver, but Cell Squared carries the formal ACO Certified Organic mark, an independent audited certification. Chief states its liver is organic, grass-fed, regeneratively farmed and certified humane. If you specifically want the formal ACO certification on the label, Cell Squared publishes it.

Which is better for drug-tested athletes?

Cell Squared. Its beef liver is HASTA certified, meaning it is batch-tested against banned substances, which is what a drug-tested athlete needs. Chief does not hold HASTA on its beef liver. For a competitor under testing, that certification is a real point in Cell Squared's favour.

Is the beef liver from Australia?

Yes, both. Chief's is organic, grass-fed, grass-finished and regeneratively farmed Australian beef liver. Cell Squared's is ACO Certified Organic, pasture-raised, regeneratively raised Australian beef liver. On the origin and farming, the two are effectively matched, both Australian and both regenerative.

Do they suit vegans or vegetarians?

No. Both are beef liver in a bovine gelatine capsule, so neither suits vegans or vegetarians. If you want a plant-based source of the nutrients liver provides, such as iron, B12 and vitamin A, that is a different kind of product. It is worth discussing with your healthcare provider if your levels are low.

Chief vs Cell Squared Beef Liver: An Honest Comparison

Both are 500mg organic Australian grass-fed beef liver capsules, freeze-dried, so the liver itself is closely matched. Cell Squared carries formal ACO Certified Organic and HASTA certifications and is better value per capsule. Chief has a slightly lower upfront price and a stated humane certification. Pick on certifications and value against the lower entry price.

At a glance

On the liver itself, these are closely matched. Both are 500 milligram capsules of organic, grass-fed and grass-finished Australian beef liver, freeze-dried, from regeneratively farmed cattle, in a bovine gelatine capsule. So the decision sits on certifications and value. Here Cell Squared has the stronger case. It carries formal ACO Certified Organic status and is HASTA certified, meaning it is batch-tested against banned substances, which matters if you are a drug-tested athlete. It is also better value, cheaper per capsule and per gram of liver, in a bigger 160-capsule bottle. Chief's beef liver is a genuinely good product, certified humane and Australian Made. Its bottle costs a little less upfront at $47.95 against $49.95, though it holds fewer capsules. So the formal certifications, the drug-tested assurance or the better value per gram point to Cell Squared. The lower entry price or a purchase within the Chief range points to Chief.

Chief

•a stated humane certification and high animal welfare
•the lower upfront bottle price, $47.95 against $49.95
•buying beef liver within Chief's broader whole-food range

Per 45 g bar	Chief	Cell Squared
Type	Single-organ beef liver capsules	Single-organ beef liver capsules
Liver per capsule	500mg	500mg
Beef	Organic, grass-fed, grass-finished, regeneratively farmed Australian	ACO Certified Organic, grass-fed, grass-finished, regeneratively raised Australian
Processing	Freeze-dried	Freeze-dried
Capsule	Bovine gelatine	Bovine gelatin (84% liver, 16% capsule)
Organic certification	States organic	ACO Certified Organic
Banned-substance testing	Not HASTA certified	HASTA certified (batch-tested)
Other assurances	Certified humane; Australian Made	Independent lab tested and verified
Capsules per bottle	120	160
Serve	4 capsules	6 capsules
Price	$47.95 AUD	$49.95 AUD
Price per capsule	about $0.40	about $0.31
Price per gram of liver	about $0.80	about $0.62
Suitable for vegans	No	No

The cost, measured fairly

All prices are AUD, read on 6 and 7 July 2026. Both capsules hold 500mg of liver, so the fair comparison is per capsule and per gram, not per bottle. Cell Squared is cheaper on both: about $0.31 a capsule and $0.62 a gram, against Chief's $0.40 and $0.80. Its bottle also holds 160 capsules against Chief's 120.

Chief's bottle is a little cheaper to buy in one go, $47.95 against $49.95, but that is because it holds fewer capsules. So the honest read is that Cell Squared is the better value for the same 500mg of organic Australian liver, while Chief asks a touch less upfront. If value per gram is your measure, Cell Squared wins it.

Where Chief is the better choice

You want the lower upfront price

Chief's bottle is a little cheaper to buy, $47.95 against Cell Squared's $49.95. It holds fewer capsules, 120 against 160, so per capsule it is dearer. But if you just want the lower price on the shelf or a smaller first purchase, Chief's bottle costs less. Just weigh that against the per-capsule value, where Cell Squared comes out ahead.

You value a humane certification

Chief states that its beef liver is certified humane, with high animal welfare standards, alongside organic, grass-fed and regenerative farming. If animal welfare is high on your list, Chief puts that certification front and centre. Cell Squared is also regeneratively raised and organic, but Chief is the one leading with the humane certification specifically.

You already buy from Chief

If you already use Chief's collagen, whey, beef bars or biltong, adding its beef liver keeps everything under one brand and one order. The liver is a genuinely good product, the same 500mg organic grass-fed Australian liver as its rival. If a single trusted range is worth something to you, Chief fits neatly into it.

Where Cell Squared is the better choice

You want formal organic certification

Cell Squared carries ACO Certified Organic status, the formal Australian Certified Organic mark, which is an independent, audited certification rather than a label claim. Chief states its liver is organic, grass-fed and regeneratively farmed. Both describe clean sourcing, but the formal, third-party ACO certification is the one Cell Squared publishes and Chief does not.

You are a drug-tested athlete

This is Cell Squared's clearest advantage. Its beef liver is HASTA certified, meaning it is batch-tested against the banned-substances list, which is what a drug-tested athlete needs for peace of mind. Chief does not hold HASTA on its beef liver. For anyone competing under testing, Cell Squared's HASTA certification is a real, verified point in its favour, and Chief cannot match it here.

You want the better value

Cell Squared is cheaper where it counts, per capsule and per gram of liver. Its capsules work out to about $0.31 each against Chief's $0.40. Per gram of liver it is about $0.62 against $0.80. Its bottle also holds 160 capsules against Chief's 120. So while Chief's bottle costs a touch less upfront, Cell Squared gives you more liver for your money over time.

Which one is right for you

You want formal ACO organic certificationCell Squared

You are a drug-tested athleteCell Squared, HASTA certified

You want the best value per capsule and per gramCell Squared

You want the most capsules per bottleCell Squared, 160 against 120

You want the lower upfront bottle priceChief, $47.95 against $49.95

You value a stated humane certificationChief

You already buy within the Chief rangeChief

Two good livers, one with more certifications

It is worth being straight about this one. Both are excellent single-organ beef livers: 500mg, organic, grass-fed, grass-finished, Australian, regeneratively farmed, freeze-dried. The liver is not really where they differ. Cell Squared simply carries more of the formal certifications, ACO Certified Organic and HASTA. It also prices a little keener per capsule. Chief answers with a stated humane certification, a lower upfront price and its broader range. Let certifications and value lead your decision and Cell Squared has the edge here. Weight the humane certification, entry price or one-brand convenience more heavily and Chief holds its own.

Before you buy

Beef liver is a concentrated source of nutrients, which is its strength and the reason for a little care. It is very high in vitamin A (retinol), so it is not suitable in high amounts during pregnancy. Anyone with haemochromatosis, or managing their iron, should be mindful, since liver is rich in heme iron. Both products are beef in a bovine gelatine capsule, so neither suits vegans or vegetarians. If you are pregnant, managing a health condition or unsure about your iron or vitamin A, check with your healthcare provider first.

Common questions

A note on why we wrote this

Chief makes one of these products, so read this with that in mind. Chief's figures come from Chief's own product data. Cell Squared's come from cellsquared.com.au, read on 6 and 7 July 2026. Both capsules hold 500mg of beef liver, so the fair comparison is per capsule and per gram of liver, not per bottle. Prices change, so check both before you buy.