What is the difference between biltong and jerky?

Biltong is thinly sliced beef, brined in salt and vinegar, then slowly air-dried. It is not cooked or smoked. Jerky is usually marinated and dried with heat and often carries a little more sugar. Chief's is a biltong; Kooee's is a jerky. Our biltong versus jerky guide covers the difference in full.

Which one has more protein?

They are about the same. Both are 30g bags with around 14 grams of protein, since both are dried organic grass-fed beef. On protein, there is little to separate them.

Which one has less sugar?

Chief. Its biltong has no added sugar and is very low in sugar. Kooee's jerky carries about 2.7 grams of sugar in a 30g bag. Both are clean, but if you are watching sugar, Chief's biltong is the lower of the two.

Which one is cheaper?

Chief, in matched packs. Its 30g bags work out to about $18.60 per 100 grams against Kooee's $21.67, and about $5.58 a bag against $6.50. Kooee's 250g bulk bag is about $18.00 per 100 grams, and Chief's 90g bag is about $14.81, so Chief is cheaper per gram whether you buy small packs or bulk.

No. Both are beef, so neither suits vegans or vegetarians. If you want a plant-based savoury snack, look for one built on a plant protein and check its label the same way, for added sugar, seed oils and fillers.

Chief Biltong vs Kooee: An Honest Comparison

Q: Does Kooee make a biltong?

No. Kooee makes beef jerky and beef sticks, not biltong. So this comparison puts Chief's Traditional Biltong against Kooee's nearest product, its Sea Salt Beef Jerky. Both are 30g bags of organic grass-fed beef, so the serve is matched, but one is air-dried biltong and the other is jerky.

Q: Are both clean and grass-fed?

Yes. Both are organic grass-fed Australian beef with clean, simple ingredients and no artificial additives. Chief states a little more, that its beef is grass-finished and free from Bovaer, mRNA and glyphosate. Both are gluten-free and dairy-free, and both are free from soy.

On the ingredients these are well matched: both are clean, organic, grass-fed Australian beef with about the same protein in a 30g bag. Chief's edge is a modest one, an air-dried biltong with no added sugar, so it is lower in sugar, grass-finished sourcing and a lower price per 100g. Kooee does not make a biltong, so this is Chief's biltong against Kooee's nearest product, its Sea Salt Beef Jerky, which offers a 250g bulk bag and wide availability.

At a glance

First, the honest caveat: Kooee does not make a biltong, so this compares Chief's biltong to Kooee's nearest product, its Sea Salt Beef Jerky. On the ingredients they are well matched. Both are 30g bags of clean, organic, grass-fed Australian beef, and both carry about 14 grams of protein, so on protein and sourcing there is little between them. The differences are sugar, price and process. Chief's biltong is air-dried with no added sugar, so it is very low in sugar, while Kooee's jerky carries about 2.7 grams of sugar a bag. Chief is also cheaper per 100 grams in matched packs and states its beef is grass-finished. Kooee's edge is a 250g bulk bag and wide availability. So the split is simple. If you want an air-dried biltong with no added sugar at a lower price per 100 grams, Chief. If you want a clean jerky, a bulk bag or something you can grab in more shops, Kooee.

Chief

•an air-dried biltong with no added sugar, lower in sugar
•the cheaper price per 100g in matched packs, and a 90g bulk bag
•stated grass-finished sourcing, with no Bovaer, mRNA or glyphosate

Per 45 g bar	Chief	KOOEE! Snacks
Type	Air-dried biltong, thinly sliced whole beef	Beef jerky (Kooee makes no biltong)
Beef	Organic, grass-fed and grass-finished Australian beef	100% organic grass-fed Australian beef
Serve	30g bag (from about 70g of beef)	30g bag
Protein per bag	around 14g	about 14g
Sugar per bag	very low; no added sugar	about 2.7g
Seasoning	Salt and vinegar brine, cumin, nutmeg, black pepper; no garlic or onion	Sea salt; simple natural ingredient list
Sourcing extras	Grass-finished stated; no Bovaer, mRNA or glyphosate	Free from added hormones or antibiotics
Dietary	Gluten-free, dairy-free, no soy	Gluten-free, soy-free, dairy-free
Pack and price	12 x 30g, $66.95 AUD (also 6 x 90g, $79.95)	10 x 30g, $65.00 AUD (also 250g, $45.00)
Price per bag	about $5.58	about $6.50
Price per 100g (30g packs)	about $18.60	about $21.67
Suitable for vegans	No, it is beef	No, it is beef

A note on the match

It is worth being upfront about this one. Kooee does not make a biltong. Its range is jerky and beef sticks. So this page compares Chief's Traditional Biltong to Kooee's nearest product, its Sea Salt Beef Jerky. They are both 30g bags of clean, organic, grass-fed Australian beef, so the serve, the sourcing and the protein line up well. The main thing to hold in mind is that one is an air-dried biltong and the other is a jerky. If that distinction matters to you, our biltong versus jerky guide explains how the two are made and how they differ.

Where Chief is the better choice

You want an air-dried biltong with no added sugar

Chief's is a biltong, thinly sliced beef in a salt and vinegar brine, then slowly air-dried. It has no added sugar, so it is very low in sugar. Kooee's jerky is clean too, but it carries about 2.7 grams of sugar a bag. For the traditional air-dried style and the lower sugar, Chief is the pick. If biltong is new to you, it is more tender than jerky and not smoked.

You want the lower price per 100 grams

In matched 30g packs, Chief is cheaper. It is about $18.60 per 100 grams against Kooee's $21.67, and about $5.58 a bag against $6.50. Chief also sells a 90g bag that drops to about $14.81 per 100 grams. Kooee's 250g bulk bag brings it down to about $18.00 per 100 grams, so in bulk the gap narrows, but Chief's bulk bag is still cheaper per gram.

You want the fuller sourcing story

Both are organic grass-fed Australian beef, which is the main thing, and both are genuinely clean. Chief states a little more: that its beef is grass-finished as well as grass-fed and free from added hormones, Bovaer feed, mRNA and glyphosate. Kooee states organic grass-fed, free from added hormones and antibiotics. Where you want the sourcing spelled out to the last detail, Chief goes a step further.

Where KOOEE! Snacks is the better choice

You want a bulk bag

Kooee sells a 250g bag of its jerky for about $45.00, a handy option if you go through a lot and would rather buy one big bag than a box of single serves. That works out to about $18.00 per 100 grams. Chief answers with a 90g bag, but for a single large resealable bag of small pieces to graze on, Kooee's 250g is the bigger one.

You prefer a jerky to biltong

This is the honest heart of it: Kooee makes jerky, not biltong. Some people simply prefer a jerky. If you like the chew and the flavour of a good clean jerky over air-dried biltong, Kooee's Sea Salt is a clean, organic grass-fed option with matched protein. It is a preference, not a quality gap. Our biltong versus jerky guide walks through how the two differ if you are not sure which you like.

You want it in more shops

Kooee is stocked more widely across Australian retailers and health shops, so it can be easier to find on a shelf near you. Chief is more of a direct buy, from its own site or selected stockists. When picking it up in person matters, Kooee has the wider reach.

Which one is right for you

You want an air-dried biltongChief, Kooee makes only jerky

You want the lowest sugarChief, no added sugar

You want the cheaper price per 100gChief, in matched packs and in bulk

You want stated grass-finished sourcingChief

You want a single 250g bulk bagKooee

You prefer a jerky textureKooee

You want it in more shopsKooee

The cost, measured fairly

All prices are AUD, read from each brand's own site on 6 July 2026. Both come as 30g bags, so the per-bag price is a fair start: about $5.58 for Chief against $6.50 for Kooee. Per 100 grams in those packs, Chief is about $18.60 and Kooee about $21.67.

Both also sell bigger formats. Chief's 90g bag is about $14.81 per 100 grams; Kooee's 250g bag is about $18.00. So whether you buy single serves or bulk, Chief works out a little cheaper per gram. The two are close on protein and sourcing, so price and sugar are where Chief edges ahead. Format and availability are where Kooee answers back.

Before you buy

A beef snack does not suit everyone. Both are beef, so neither suits vegetarians or vegans. Both are dried, so they are salty, worth keeping in mind if you are watching your sodium. Both are clean and low in sugar, though Chief's biltong has no added sugar and Kooee's jerky carries a little. They are whole-food-style snacks but still concentrated, so enjoy them in a sensible amount. If you are managing a health condition or your sodium, check the label and your healthcare provider first.

Common questions

A note on why we wrote this

Chief makes one of these products, so read this with that in mind. Chief's figures come from Chief's own product data. Kooee's come from kooeesnacks.com.au and verified retail listings, read on 6 July 2026. One thing to be clear about: Kooee does not make a biltong, so this compares Chief's biltong to Kooee's nearest product, its Sea Salt Beef Jerky. Both are 30g bags, so the serve is matched. Prices change, so check both sites before you buy.